Nina M. Goselin's Resume

NINA GOSELIN
Worcester, MA 01604 http://NinaMarie.emurse.com/

PROFESSIONAL EXPERIENCE
SetTheTrends PR, Worcester, MA	**02/2007 - Present**
Independent PR, MarCom & Social Media Marketing Consultant
Train and counsel small business owners, startups, and local professionals how to leverage social media as part of overall PR/Marketing Communications strategy Generated and executed social media marketing campaigns to increase visibility of products/services for 6 small businesses and their clients Developed strategies to manage client's overall online presence and credibility (e.g. Web site, blogs, social networking, etc.) Developed and executed PR, Fundraising, and cause-marketing campaign for Madisonjohnson.org/The Johnson Foundation, The Madison Johnson Benefit Dinner & Motorcycle Run and The Madison Johnson/The Johnson Foundation Auction event November 14th at The Hanover Theatre in Worcester, MA -
Legacy Imports, INC , Narragansett, RI/New Brunswick, NJ	**01/2007 - 03/2008**
PR/Social Media Marketing Manager/Promotion & Events Coordinator
Developed & implemented highly targeted PR, Media Relations and Social Media Marketing program for launch of super-premium French vodka brand, Peureux Perfect 1864 in NJ, RI, MA, and CT markets Manage both online and offline marketing initiatives for a super premium French vodka of with a heavy focus on customer relationship/loyalty marketing and online marketing Conceived, visualized, and developed organization's new website, promotion & event pages & communities, social networking profiles, online media room, and "Perfect Insider" blog Planned & Managed trade shows, conferences, regional events, on-premise/off-premise promotions & tasting events, sponsored parties, charity events, concerts, and golf tournaments Crafted, issued, press releases and pitched newsworthy and seasonal story angles to relevant trade, lifestyle, local, regional media outlets resulting in publicity/press hits in 19th Hole Magazine, NJ Beverage Journal, The Whisky Life Magazine, The Boston Herald, Restaurant Confidential and over 15 Spirits & Cocktails e-newletter columns, blogs, e-mags, and local events websites. Served as liason between field staff amd corporate office, international sales & marketing team, President of French distillery, US sales & marketing team, distributors, on-premise and off-premise account staff Developed bi-weekly "Perfect Insider" newsletter to increase internal communication Created point-of-purchase material and displays for trade shows and retail establishments resulting in increased sales -
Pitch Control PR, New York, NY	**08/2006 - 01/2007**
PR Intern/Jr Account Executive
Assisted team of 4 publicists at a boutique PR agency specializing in fashion, beauty and lifestyle sectors Assisted in pre-show & after-party coordination, setup, seating, and outreach to Buyers and Press, for Tamara Pogosian launch show at NYC Fashion Week Managed PR for store openings and image events, manage and style celebrity wardrobe requests Tracked press coverage and managed monthly press reports for Scion King of The Beats, Purvis Young/Daniel Aubry Gallery, Valley Salon, Bicycle Film Festival, Scion Metros, Tamara Pogosian, and Frank 151 Chop Shop Assisted in drafting, distribution, pitching of press releases and planning, production and execution of client launch events Compiled client PR Strategy/Timelines including media activities, target media outlets, event staffing and timeline, and client press kits/lookbooks -
WaterFire Providence, Providence, RI	**05/2006 - 08/2006**
Intern, Special Events & Media Relations
Assisted in the implementation, execution, and break-down of special events including ballroom, jazz stage, Brazier Society, board member and sponsor receptions Conducted online research in order to track publicity and upcoming media coverage opportunities Drafted press releases and edited by Development Department Continuous outreach and pitching to media regarding upcoming events and photo opportunites Corresponded with members of the Brazier Society to schedule and organize receptions and VIP boat rides Effectively collaberated with Development, Production, and Volunteer Departments to successfully organize and publicize all special events affiliated with WaterFire Providence -
BCBG MaxAzria, Natick, MA	**06/2005 - 04/2006**
Sales Specialist/Stylist
Maintained communication with over 20 clients by utilizing direct marketing, email marketing & personalized pre & post appointment follow-up via phone, e-mail, and hand-written postcards Coordinated promotional event with NARS makeup Recognized by District Manager for meeting personal daily sales goals and exceeding weekly sales goals by generating $4k in sales in two weeks -

EDUCATION AND CREDENTIALS
University of Rhode Island, Kingston, RI, 09/2003 - 05/2007
BA in Major: Communication Studies; Focus: Public Relations; Minor:Leadership, 3.47 Grade Point Average

LEADERSHIP/AFFILIATIONS:

Professional Development/Affiliations

Boston Young Professionals Association, Member

YoungPRPros, Member

DWC-Worcester, Member

NFTE New England, Volunteer Speaker

Central MA Toastmasters, District 31

PRSA, New York City Chapter

Corridor Nine Chamber of Commerce/Hype9, Member

Academic/Community Involvement

URI Public Relations Society,

Founding Member; Alumni Guest Speaker at 05/08, "PRomote Yourself" Conference

AmeriCorps SfS; AmeriCorps Alumni, Member/Boston ChapterAlum

URI101, TA/Mentor

Ram Goals, Member, Greek Life Student Advocate

Student Health Advisory Committee, Founding Member; Member/Peer Recruitment

Speakeasy Organization, Mentor & Exec Committee Recruitment

Alpha Xi Delta Sorority, Beta Upsilon Chapter, Recruitment Chair, (Spring '04-Spring '05)

COM 310; Communications in Marketing, TA (Fall '06-Spring '07)

-Community Involvement/Interests_

UMASS, 10th Annual Walk To Cure Cancer, Team Leader (06/08-09/26/08)

CureSearch Chilhood Cancer Foundation, Advocate(06/08-Present)

Sherry's House/WhyMe, Inc., Volunteer

COMPUTER SKILLS

Computer Software
Proficiency with MS Office applications including Excel, Word, Publisher, Access, Entourage, PowerPoint, Outlook, Windows XP, Vista, Lotus Notes, Palm OS Desktop, Adobe Illustrator, Photoshop CS & CS3, InDesign Dreamweaver, QuickBooks, Quicken, Rudimentary HTML knowledge, Working knowledge of Mac OS X Leopard, Salesforce, Go2Meeting, Meeting Matrix, CRM Software, Online Content Management tools, Proficient in Web 2.0 & New Media, Social Networks, Community & Social Media tools and platforms, Micro-blogging, Forums, RSS, SEO, Blog Publishing (Wordpress, Blogger) Cision MediaSource, Constant Contact

KEY STRENGTHS & SKILLS

public relations, product launch, email marketing, marketing ROI, branding, online marketing, guerilla marketing, digital marketing, cause-branding campaigns, travel & leisure, strategic marketing communications, event marketing, loyalty marketing, sales, consumer & technology PR, promotions, project management, brand message, virtual communities, research & text analytics, web2.0, new media, technology, media relations, brand communities, nonprofit, fundraising, social media marketing, multi-channel marketing, SEM, SEO campaign strategy & execution, social networking, volunteer management, public speaking, vendor negotiation