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PROFESSIONAL EXPERIENCE
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EMC Corporation, Hopkinton, MA
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11/2008 - 10/2009
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Community Manager/Social Media Specialist ; EMC Social Media Marketing Team
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- Worked closely with internal clients on the development of EMC's enterprise social media programs and strategies
- Managed Web 2.0, social networking, media sharing, and community driven web portals
- Collaberated with social media team to drive online community outreach and evolution
- Developed and managed relationships by reaching out to relevant online community leaders, providing guidance, best practices, and mentoring where needed
- Generated, presented, and executed new ideas for the social media program to help improve the social media experience on EMC ONE
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SetTheTrends PR, Worcester, MA
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02/2007 - Present
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Independent PR, MarCom & Social Media Marketing Consultant
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- Train and counsel small business owners, startups, and local professionals how to leverage social media as part of overall PR/Marketing Communications strategy
- Generated and executed social media marketing campaigns to increase visibility of products/services for 6 small businesses and their clients
- Developed strategies to manage client's overall online presence and credibility (e.g. Web site, blogs, social networking, etc.)
- Developed and executed PR, Fundraising, and cause-marketing campaign for Madisonjohnson.org/The Johnson Foundation, The Madison Johnson Benefit Dinner & Motorcycle Run and The Madison Johnson/The Johnson Foundation Auction event November 14th at The Hanover Theatre in Worcester, MA
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Legacy Imports, INC , Narragansett, RI/New Brunswick, NJ
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01/2007 - 03/2008
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PR/Social Media Marketing Manager/Promotion & Events Coordinator
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- Developed & implemented highly targeted PR, Media Relations and Social Media Marketing program for launch of super-premium French vodka brand, Peureux Perfect 1864 in NJ, RI, MA, and CT markets
- Manage both online and offline marketing initiatives for a super premium French vodka of with a heavy focus on customer relationship/loyalty marketing and online marketing
- Conceived, visualized, and developed organization's new website, promotion & event pages & communities, social networking profiles, online media room, and "Perfect Insider" blog
- Planned & Managed trade shows, conferences, regional events, on-premise/off-premise promotions & tasting events, sponsored parties, charity events, concerts, and golf tournaments
- Crafted, issued, press releases and pitched newsworthy and seasonal story angles to relevant trade, lifestyle, local, regional media outlets resulting in publicity/press hits in 19th Hole Magazine, NJ Beverage Journal, The Whisky Life Magazine, The Boston Herald, Restaurant Confidential and over 15 Spirits & Cocktails e-newletter columns, blogs, e-mags, and local events websites.
- Served as liason between field staff amd corporate office, international sales & marketing team, President of French distillery, US sales & marketing team, distributors, on-premise and off-premise account staff
Developed bi-weekly "Perfect Insider" newsletter to increase internal communication
- Created point-of-purchase material and displays for trade shows and retail establishments resulting in increased sales
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Pitch Control PR, New York, NY
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08/2006 - 01/2007
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PR Intern/Jr Account Executive
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- Assisted team of 4 publicists at a boutique PR agency specializing in fashion, beauty and lifestyle sectors
- Assisted in pre-show & after-party coordination, setup, seating, and outreach to Buyers and Press, for Tamara Pogosian launch show at NYC Fashion Week
- Managed PR for store openings and image events, manage and style celebrity wardrobe requests
- Tracked press coverage and managed monthly press reports for Scion King of The Beats, Purvis Young/Daniel Aubry Gallery, Valley Salon, Bicycle Film Festival, Scion Metros, Tamara Pogosian, and Frank 151 Chop Shop
- Assisted in drafting, distribution, pitching of press releases and planning, production and execution of client launch events
- Compiled client PR Strategy/Timelines including media activities, target media outlets, event staffing and timeline, and client press kits/lookbooks
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WaterFire Providence, Providence, RI
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05/2006 - 08/2006
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Intern, Special Events & Media Relations
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- Assisted in the implementation, execution, and break-down of special events including ballroom, jazz stage, Brazier Society, board member and sponsor receptions
- Conducted online research in order to track publicity and upcoming media coverage opportunities
- Drafted press releases and edited by Development Department
- Continuous outreach and pitching to media regarding upcoming events and photo opportunites
- Corresponded with members of the Brazier Society to schedule and organize receptions and VIP boat rides
- Effectively collaberated with Development, Production, and Volunteer Departments to successfully organize and publicize all special events affiliated with WaterFire Providence
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BCBG MaxAzria, Natick, MA
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06/2005 - 04/2006
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Sales Specialist/Stylist
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- Maintained communication with over 20 clients by utilizing direct marketing, email marketing & personalized pre & post appointment follow-up via phone, e-mail, and hand-written postcards
- Coordinated promotional event with NARS makeup
- Recognized by District Manager for meeting personal daily sales goals and exceeding weekly sales goals by generating $4k in sales in two weeks
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